Measurement, Reporting, and Verification is the machinery that turns "we removed carbon" into something a stranger can check. It is the least glamorous part of the market and the only part that determines whether a credit means anything.
Measurement is producing the number. A sensor reading, a lab assay, a soil core, a mass balance across a pyrolysis unit. This is a physical act with a physical instrument.
Reporting is packaging that number with everything needed to interpret it: which methodology version, which calibration date, which site, which batch. A number without provenance is not evidence.
Verification is an independent party checking that the first two were done correctly, then signing their name to it. The signature is worth exactly as much as the independence behind it.
Most market failures trace to one of these three quietly not happening. Estimates presented as measurements. Numbers reported without the context that would reveal their uncertainty. Verifiers selected and paid by the party they audit.
A default emission factor multiplied by a tonnage is an estimate, not a measurement. It may be a reasonable estimate — but it inherits every assumption in the model, and those assumptions are rarely shown.
Ask: which instrument produced this figure?
Auditor independence is structural or it is nothing.
Ask: who assigned them?
Every measurement has an error bar. Reporting the midpoint alone hides it.
Ask: what is the confidence interval?
You cannot audit a calculation you are not allowed to read.
Ask: can I see the method?
The structural fix is boring and effective: take measurement out of the hands of the party with an interest in the result.
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Knowing what good MRV looks like is one thing. Having a repeatable way to check it before you buy is another.